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OUR COMPANY MISSION

WE HELP HEALTH AND WELLNESS COMPANIES SOLVE THEIR WHAT–IF BUSINESS CHALLENGES SO THEY CAN LAUNCH, GROW AND EXPAND TO ULTIMATELY MAXIMIZE THEIR POTENTIAL.

Connect to the WIC Advantage

Our founders created What if-Connect in order to connect clients with the resources and solutions required to drive superior business results. We have participated in boardroom meetings across the globe where the term “What If” is being used to formulate international business growth strategies. What If-Connect has leveraged these experiences to provide world-class solutions for growth potential, enabling our clients to achieve world-class results!

As a result of our collective global experiences, we have built an impressive international network of expertise that we feel has no rival. Maintaining these long-standing working relationships within our network allows us to share the same core values, achieve stellar results while always doing what is right for all the stakeholders involved. One of our favourite statements to our clients is “if we cannot assist you, then we know someone who can!” We feel that our approach, results and people provide our clients with the WIC Advantage.

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OUR FOUNDERS

Doug Crawshaw

Doug Crawshaw, CANADA

Doug brings over 25 years of global cross-functional experience in commercial operations, supply chain, project & portfolio management, product launch, integration/transition management, global leadership roles within multi‐national corporations including Baxter Healthcare, Schering­‐Plough, Merck and Bayer Healthcare.

Chinna Chinnakaruppan

Chinna Chinnakaruppan, USA

Chinna brings over 20 years of global cross-­functional experience in commercial operations, project & portfolio management, integration/transition management, engineering and technical leadership with expertise in strategic consulting, team building, staff leadership, supply chain management, Rx-to-OTC switch and developing global best practices for commercial execution of consumer healthcare products from roles at Abbot Laboratories, Schering‐Plough and Merck.